Wipro Application Framework (WIPAF) for SDPs enables Telcos to adopt a service centric approach towards realization of a robust and flexible Service Layer. The WIPAF framework deployed with COTS or Open Source Service Delivery Platform products ensures that the resulting Service Layer can support services that leverage innovativeness of not only the Telco’s product group, but also that of its consumers and partners. For the Telco to be able to convert the innovativeness and ideas in to deliverable services and tangible revenues, well defined processes and framework must be in place. WIPAF provides these processes and frameworks to roll-out services in a precision controlled Assembly Line model with a feedback loop.